Public Relations Campaign Strategy Newlandia Education Foundation

Executive Summary This proposal identifies NEF public relations needs and recommend that a four-month communication campaign strategy will enhance awareness opportunities for NEF. NEF enjoys poor public recognition and awareness and without proper public relations corrective measures, NEF funding and donations activities may remain poor and inadequate.Advertising We will write a custom essay sample on Public Relations Campaign Strategy: Newlandia Education Foundation specifically for you for only $16.05 $11/page Learn More Therefore, this communication campaign strategy aims at enabling NEF increase its profile awareness among the Newlandia publics: population, industry and business sector, and private business sector. Situation analysis identifies issues NEF face, strengths and opportunities NEF possess. Recommendations are made that are perceived to be measurable, specific, and achievable for NEF. The proposed communication strategy identifies differen t publics that include Newlandia population, industry and business sector, and private business sector. The publics are further categorized based on aspects of; geography, socio-economic, cultural and language. This is done to ensure each designing and implementation of campaign messages fits well in each public. Communication strategy and tactics to be employed in this campaign are varied according to the publics identified, where also communication theories are extensively used in designing communication messages, choosing the communication strategy, and recommending the particular communication tactic. Evaluation of the entire campaign strategy incorporates both qualitative and quantitative techniques through field surveys undertaken in the third month. Therefore, it can be noted that NEF campaign strategy is premised on persuasive strategies, which are seen to be appropriate to NEF at the moment. Public relations campaign strategy: Newlandia Education Foundation Situation Analys is Educational and literacy priorities are two key elements that have been identified for socio-economic advancement of Newlandia people. One NGO in Newlandia remain pivotal to this goal and its name is Newlandia Education Foundation (NEF). NEF was established in early 1900s originally by the Newlandia Trust Hope. Missionaries were pioneer of this organization and throughout its activities; NEF does not discriminate against race, sex, religion, and economic positions of the citizens.Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More As its activities become pronounced in Newlandia, NEF has had to address the persistent issues of lack of enough schools in regions of Rajan, Calina and Shalel, together with compounding issues of under-resources such as inadequate books, less furniture, inadequate teaching and stationary materials. NEF resources greatly emanate from World Help agency, partly go vernment funding through community grants and donations from well-wishers. Realizing NEF goals of education and literacy for Newlandia population is not easy as numerous obstacles stand in the way. However, one source of strength for the organization is exhibited in having strong vision and mission, which function to give the organization clear direction of conducting its activities. Despite numerous hurdles, NEF today prides itself in having successfully seen one of its student beneficiary join university. It can be said that NEF’s future success of its operations rests on setting clear and achievable goals. By carrying out evaluation of its current activities and the overall operation environment, it can be said that NEF’s future success lies in having enough resources, possessing powerful image and brand, and successfully integrating key stakeholders into its activities. NEF activities can also be explained in the wider social, political, and economical aspects of N ewlandia. Newlandia remain one of socially divided regions manifested in the quality of life and living standards of its people. For example, the northern part of Newlandia boosts vast industries that act as economic heartbeat of the region (Newlandia Government n.d). Western region is largely occupied by wealth people who live affluent lives, while the southern region is inhabited by majority of poor people. Population of Newlandia also varies with some areas experiencing overpopulation while others remaining under-populated. The north region has estimated population of 250, 000 people, boost numerous industries and the capital city is Velen. The western area has 250,000 people, majority are wealthy and influential families, while main city is the Lopeto. On its part, Batak and its environs have an estimated population of 1.5 million, shipping industry is thriving, employment is high, and English is the widely spoken language.Advertising We will write a custom essay sample on Public Relations Campaign Strategy: Newlandia Education Foundation specifically for you for only $16.05 $11/page Learn More The southern area boost a population of about 750,000 people, fishing is the main activity, majority are unemployed, uneducated, speak different dialects and have passion for education. Newlandia economy can be described to be young and emerging and it is largely boosted by international funding in terms of aids (Newlandia Government n.d). The region has tourism as the main economic activity, which also boosts GDP of Newlandia. Economic activities in Newlandia are based on free market economic preference where government plans for infrastructure have been neglected and prefer private sector to carry out these activities. Carrying out environmental scanning in which NEF operates certain elements are identified: NEF overall public awareness rate is low and many people do not know about activities of the organization (only 10% know about N EF and 1% know NEF’s vision and mission). This scenario has led the organization to receive little donations and support which in turn limit the overall operations of the organization. At the same time, government support for the organization is not enough, and further, NEF face stiff competition from NCF, which enjoys wide public awareness, support, and attention. Nevertheless, research carried out in Newlandia indicates that many Newlandians perceive education to be important and they prefer their children to have education. On overall, Newlandia boost in having numerous primary schools but secondary education remain inadequate, as resources to support secondary education are limited and inadequate. Lastly, government extensively uses English language as the official language but it is rarely spoken outside major cities. In the larger Newlandia area, fifteen languages are used and it is this aspect that campaign messages should be delivered in appropriate languages to the t argeted publics. Combine all these and link them to NEF, as an organization that depends on goodwill and the final picture is NEF need to improve its profile awareness among the different publics in order to enhance its donation and contribution opportunities. SWOT Analysis for NEF Strength -People of Newlandia have shown spirit of philanthropy and are likely to support NEF activities. -Newlandians possess great hope and desire for their children to acquire education. -Government has granted NEF land rights in the South for construction of Schools. -NEF receives relative sizeable support in terms of financial and resource support from government and WorldHelp. -At the moment NCF enjoys wide public awareness and support and it is perceived that with increased public awareness activities NEF possess potential to receive such support. Weaknesses -Powerful people in Newlandia such as businessmen and politicians lack interest in community activities and support. Further, the process o f requesting such people to become NEF partners may be tedious and fruitless. -NEF for a long time has to contend with limited financial resources that generally affects its activities. -Schools in Newlandia lack primary key resources like furniture, books, and teachers, which on many occasions become impossible for NEF to fulfill. -NEF enjoys little public awareness and as an organization that depends on well-wishers donations this aspect does not resonate very well. Opportunities -Newlandia as a society prides in having some of the best opinion leaders who can support NEF awareness and support bid. These leaders include; Van On, Lakshmi Shankaran, Jacinta Greenwood, and Henry Abalone. Threats -Newlandia lacks vital infrastructures such as roads, secondary education, and water. Further, the aspect of government privatizing infrastructure development is likely to affect activities of many organizations and companies in Newlandia. Goals and objectives of the program Goals Lookin g at the wider reasons why organizations seek public relations programs, Reddi (2009) observes that organization need to build its reputation, increase awareness among people, and create influence opportunities among different publics (p.157).Advertising Looking for essay on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More Further, public relations programs are premised on the goal to create a powerful image for the organization as the best among the rest (Haywood and Chartered Institute of Marketing 2005, p.13). With this understanding, goals of this public relations program will be to increase and enhance NEF public awareness among key and different publics. Second, to ensure NEF activities are publicly and widely known among many people and organizations for increased funding and general support. Third, ensure education needs of people of Newlandia are highlighted on wide-scale for appropriate action and support. Objectives The public relations campaign program will achieve the following objectives under the specified time. To create public awareness about NEF activities in different regions of Newlandia. The target is to reach about 1,600,000 people in Newlandia in three months. Public awareness regarding NEF will include its activities of supporting disadvantaged children achieve education, and how Newlandians can support and donate to NEF activities. After three months, results will be measured through quantitative techniques of field survey. To inform in three month- period, approximately 175,000 people in Northern region of Newlandia and another 175,000 people in the Western Newlandia about: hardship faced by Southern Newlandians and their inability to access education appropriately and also NEF activities in helping needy children in the region realize their education needs and how they can support NEF activities. After three months, impact of this objective will be measured using quantitative techniques in field surveys. To inform 1,000,000 people in Batak region and its environs about activities of NEF, hardships faced by Southerners, and how their can support NEF provide help to educational needs of Southerners. This is to be achieved in three months and results to be measured through quantitative techniques in field visits. To reach out to about 60% of Newlandiansà ¢â‚¬â„¢ industry and business sector through message about activities of NEF in providing education opportunities to needy children and how they can help. This objective is to be achieved in three months and outcomes to be measured through surveys using telephones and field visits. To reach out to about 60% of private industry and business people, informing them about NEF activities and its role in helping needy children attain their educational dreams and how they can support the organization’s activities. This is to be achieved in three months and outcomes measured through quantitative techniques and telephone surveys. Research Research undertaken and available findings In order to create a purpose-based public relations campaign strategy, there was prior research among key stakeholders in Newlandia. Prior research was conducted on selected representative samples among business people, politicians, opinion leaders, media people and the general population of Newlandia. Find ings from the research show that: 10% of the population posses some information and knowledge about NEF. 1% has knowledge about NEF’s mission, vision and what it does in the society. 85% indicated they had at one point donated to charity work in the recent times. 95% indicated willingness and support for child-education charity organizations. 95% of those sampled indicated that education is important for children in Newlandia, specifically for future benefits. Recommendations for future research Research pertaining to success of public relations campaign strategies remains wide and incomplete. This fact therefore suggests that additional and relevant future research work will have to be undertaken. Key recommended areas for future research include: Carry out research on what particular public relations campaign strategies successful organizations and companies adopted within Newlandia environment and how well NEF can restructure its future campaign strategies and plans. Th ere is need to conduct research on the specific media channels temporary visitors to Newlandia such as tourists and other business people utilize in order to enable NEF re-package and restructure its campaign strategies. Target Publics Budget and time constraints have been identified by NEF director Meryn Doogood to be the drawbacks of NEF. As a result, choosing the right publics to communicate to using the available limited budget will be important. Two categories of publics are identified: the general population of Newlandia, public and private corporate sector, and its players. Further, the general population of Newlandia is sub-divided geographically putting in consideration factors such as language, socio-economic and culture. The aim will be to create effective and sustainable campaign communication strategy that exhibit right content campaign messages to the identified groups of people in different parts of Newlandia. Three different publics are identified in this communicat ion campaign that will be targeted. They include Newlandia population; industry and business sector; and private and business sector. Newlandia population to be targeted includes people in Northern, Western, and Batak and its environment and subsequent Southern regions of Newlandia. The aim of communication campaign among people in these regions will be to enhance public awareness of NEF activities, increase public participation in activities of NEF, outline the various ways donations and support for NEF can be realized. Moreover, in areas like Northern, Western and Batak, the aim of targeting these populations is to ignite philanthropic spirit in the regions, increase future funding opportunities and increate their awareness of Southern plight. Key media channels in these regions include; Newlandia TV, Newlandia newspaper, Newlandia Radio International, Newlandia Times, Newlandia Broadcasting Corporation, Radio South, and Mouth of South Newspaper. The second public to be targeted i s the industry and business community in Newlandia. The target is to create increased and sustained awareness in this group to ignite their desire to participate in community work, contribute to charities, and develop philanthropic spirit. This group possesses potential for future financial security of NEF, hence needs to create their awareness of plight of needy students in South is important. The increased knowledge and technological savvy among this group makes it possible for campaigns messages to be received fast and positively. Major information sources accessed by this group include Newlandia Times and Newlandia Broadcasting Corporation. The third public is the private business and corporate sector who represent future hope and potential source of financial support, sponsorship, and philanthropic activities in Newlandia and specifically for NEF. Information exchange among this group is high, they are technology savvy individuals, and their influence in terms of corporate spon sorship is necessary for NEF. Information sources for this group include Newlandia Times and Newlandia Broadcasting Corporation. Communication Campaign Strategy Plessis (2000) observes that public relations campaign communication differs according to the various publics concerned, the money available for the campaign and the applicability of the media to the different publics (pp. 27-31). As noted earlier, NEF profile in the population is poor, funding in terms of donations is not adequate due to lack of awareness about the organization, and the overall educational disadvantages in Newlandia perform poorly as public agenda. As a result, communication campaign strategy is needed to enhance the profile of the organization to target publics, increase public awareness about the activities of NEF to increasing funding opportunities and clearly articulate educational challenges in Newlandia. Therefore, the communication strategy to be adopted will be persuasive in nature with aim to persu ade different publics into getting in NEF activities and providing necessary support. Design of persuasive messages will largely be carried out through application of communication theories such as social learning theory, agenda setting theory, semiotics theory, four model communication theory, and hierarchy of needs theory. These theories will be critical and widely used in developing specific messages that are addressed to particular publics. Moreover, the campaign will adopt a strategy of using identified key community opinion leaders who will deliver persuasive messages about plight of Newlandia children education needs, the activities carried out by NEF and how support can be facilitated. At the same time, success story of Rangi will be adopted and the student will be incorporated to talk to various publics about the problems of needy children in South, the role NEF plays in helping South people realize education for their children, and why NEF should be supported in its activi ties. Key Messages to be delivered to publics Messages will be designed in a way that its acceptance among different publics is possible and easy. Messages to be designed will be persuasive in nature addressing different categories of publics. Language to be used in developing messages will resonate with popular and widely spoken language in each region and messages will be simple and clear. Use of symbols and slogans will also be incorporated. Therefore, key messages to be delivered to different publics include: Majority of children in South region of Newlandia come from poor families with inability to access secondary education. Support is required to help South Newlandia children access education for their future. NEF is an organization enhancing education opportunities for children in South with passion to see brighter future for these children. NEF depend on donations and support of well-wishers hence it need support of many people in Newlandia. Donations can be in any form as long as they are directed to helping Southerners achieve educational goals. Tactics Different communication techniques and strategies will be used to reach the identified publics. At the same time, media agenda involving NEF will have to be managed professionally and this will take place in a positive information environment. Tactics to be employed will be premised on use of visual, printed, and oral tactics to reach to different publics. Adverts related to NEF will be put in leading media sources in Newlandia such as Newlandia Times and Mouth of South. Selected TV releases and adverts will also be sent to popular channels highlighting South situation and activities and plight of NEF. Newlandia Broadcasting Corporation and Newlandia TV will be utilized. Radio coverage will also be utilized to create awareness among people about situation of South, NEF activities, and why and how donations and support are required. Channel to be used include Newlandia Radio International and Radio South. Other communication tactics to be employed include use of billboards in target locations in Newlandia, distribution and sticking of posters on appropriate selected sites, conduct awareness open days and forums will NEF officials presenting themselves. Timeline Public relation campaign strategy operates on a timeframe which generally general constitute a system for keeping track of tasks that need to be done and those that have been completed (Heath, 2005, p.361). A Gantt chart will be adopted in this strategic proposal and as a result, it will be able to identify and apportion tasks, time and their sequence in a graphical manner (Bowen, Rowlins and Martin, 2010, pp.98-99). Timeline can be viewed in the Appendix section. Proposed timeline for the campaign Budget Budgets constraints have been identified to impede activities of NEF hence budget will be minimized to realistic levels in this communication campaign (Smith, 2005, pp. 222-223). NEF budget is sustained by funding fro m World Help and government funding. Further, well-wishers especially in the media will be approached for further support. Budgeting for the communication campaign strategy will involve every aspect that will contribute to success of the program. This will be in term of both direct and indirect costs and expenses. Budget summaries found in Appendix section. Estimated budget outline Evaluation Bowen, Rowlins, and Martin (2010), note that four concerns have to be addressed when evaluating the effectiveness of public relations campaign. The four concerns are definition of benchmark, selection of measurement tool, analysis of data, drawing of actionable conclusions and recommending, and making changes and further measuring (Bowen, Rowlins, and Martin, 2010, p.99). Evaluation of the entire campaign program will largely base on the outcomes of the set objectives. In this way, surveys will be incorporated to find out whether the public profile of NEF has increased and to achieve this, fee dback reports will be analyzed (Plooy 2004, p.312). Quantitative and qualitative measurement techniques will be adopted to estimate and measure percentage increase in awareness of NEF activities, percentage increase in awareness of plight and problems faced by Southern people, percentage in awareness of need for charity and philanthropy, percentage increase in the number of people information is relayed to, and lastly, percentage increase in the level of donations and support received after the campaign. This will take place after three months of the campaign. Reference List Bowen, S., Rowlins, B. and Martin, T., 2010. An overview to the public relations function. NY: Business Expert Press. Web. Available from: https://books.google.com/books?id=OQ_4pZYM4jYCpg=PA98dq=The+Gantt+Chart+AND+PUBLIC+RELATION+CAMPAIGN+STRATEGYhl=enei=qSpuTr6aHY2s-gaJzPXUBAsa=Xoi=book_resultct=resultresnum=2ved=0CDQQ6AEwAQ#v=onepageqf=false . Haywood, R. and Chartered Institute of Marketing. 2005. Corporate reputation, the brand the bottom line: powerful proven communication strategies for maximizing value. VA: Kogan Page Publishers. Web. Available from: https://books.google.com/books?id=8oPRwh1EcXcCpg=PA13dq=public+relations+and+its+role+in+reputation+building,+awareness+and+influencehl=enei=UvpxTuyFE8Lt-gbRuqy7CQsa=Xoi=book_resultct=resultresnum=8ved=0CFIQ6AEwBw#v=onepageqf=false . Heath, R. L., 2005. Encyclopedia of public relations. NY: SAGE. Web. Available from: https://books.google.com/books?id=D7-SOAQyUE0Cpg=PA361dq=Gantt+model+of+public+relationshl=enei=2BpuTp-7E8fn-gbo9aDUBAsa=Xoi=book_resultct=resultresnum=1ved=0CCwQ6AEwAA#v=onepageq=Gantt%20model%20of%20public%20relationsf=false . Newlandia Government. N.d. Newlandia. Web. Available from: http://www.deakin.edu.au/arts-ed/creative/writing/deakinopolis/newlandia/files/government.htm . Plessis, D., 2000. Introduction to Public Relations and Advertising. Johannesburg: Juta and Company Ltd. Web. Available from: https://books.goo gle.com/books?id=dU2Yz3u9lMoCpg=PA28dq=public+relation+campaign+strategyhl=enei=wwBuTsesOcqq-gbX3uTsBAsa=Xoi=book_resultct=resultresnum=4ved=0CDsQ6AEwAw#v=onepageqf=false . Plooy, G.M., 2004. Communication Research: Techniques, Methods and Applications. Johannesburg: Juta and Company Ltd. Web. Available from: https://books.google.com/books?id=yaw4wSWWSJ0Cpg=PA312dq=PUBLIC+RELATION+CAMPAIGN+TARGET+PUBLICShl=enei=hi1uTr3QH8-q-Aar1Z3bAwsa=Xoi=book_resultct=resultresnum=2ved=0CDIQ6AEwAQ#v=onepageqf=false . Reddi, C.V., 2009. Effective public relations and media strategy. New Delhi: PHI Learning Private Limited. Web. Available from: https://books.google.com/books?id=yhRoWSJlXmICpg=PR13dq=public+relation+campaign+strategy+for+NGOhl=enei=EL9tTpKvNebi4QTAyMWIBQsa=Xoi=book_resultct=resultresnum=1ved=0CDUQ6AEwAA#v=onepageqf=false . Smith, R.D., 2005. Strategic planning for public relations. MA: Taylor and Francis. Web. Available from: https://books.google.com/books?id=uK5UKvWt38MCpg=PA221dq=G antt+model+of+public+relationshl=enei=dR5uTsW_OoOb-gbEsO39BAsa=Xoi=book_resultct=resultresnum=3ved=0CDYQ6AEwAg#v=onepageqf=true . This essay on Public Relations Campaign Strategy: Newlandia Education Foundation was written and submitted by user Kinsey Q. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

distinction between relation of ideas and matter of fact Essays

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It is understood that developed countries generally engage in trade relations with other countries in order to expand its labor force as well as raise their standard of living based on the rise of the country’s economy. However, the United States is known to follow a protectionist policy which entails isolation from any form of engagement with trade relations with other countries. The leaders of the United States believe that such policy is beneficial to the United States, while economists express the opposite, that such policy is detrimental. Other critics have expressed that since the United States is recognized as the biggest consumer of the world and carries it own rich natural resources, it can identity specific conditions that should be applied to products and services that are brought into the country. This condition is the opposite of the free trade policy, which allows any country to perform any particular action that is recognized to be their expertise, and in turn benefit from the trading of their products. The adoption of the isolationist policy is the result of the conditions of a particular country, such as war, crises and uprisings that may originate from other countries. The isolationist policy adopted by the United States was mainly due to the effects of World War I, the Great Depression and the significant influx of immigrants. The decades of the 1920’s and the 1930’s were characterized by the isolationist conditions in the United States, wherein there was social seclusion from any form of engagement with countries around the world. The coined attitude, known as the Red Scare, was based on the Sacco and Vanzetti trial. In this setting, Americans gave more focus into instilling tranquility in their homes, more than providing efforts in achieving and instilling peace in other countries. It has been described that the United States adopted the isolationist policy because the country was already exhausted by global issues at that time. With this in mind, the political leaders of the United States were very anxious in staying away from issues and associated effects of war. This can be observed in the Kellogg-Briand Pact of 1928, which stated that war was outlawed as a tool for international policy. In a public address given by Warren G. Harding in the 1920’s, it was expressed that a supergovernment is the least of the United States’ dream and in turn, attention should be given to national issues instead. It was also stated that adopting the isolationist policy is not selfish, but is actually a form of sanctity. The result of the Treaty of Versailles is another example of the adoption of the isolationist policy by the United States in the 1920’s and 1930’s. In this case, the U. S. Senate did not agree to ratify the Treaty which states that the United States would engage in the League of Nations. The United States’ refusal to approve this Treaty showed the contempt of the U. S. over concepts of idealism at the international level, because the United States feels that engaging in this Treaty would eventually lead the country to war. The United States then was actively expressing the war is a contagious disease which can spread around the world at a very fast pace. With this stand, the Neutrality Acts of 1935, 1936 and 1937 were created, which prevents the re-emergence of ties between the United States and any war actions or policies (Doenecke, 1982). The many faces of isolationism are clearly shown during the 1920’s and the 1930’s. During these decades, the political and social views and American policy were turned towards isolationism, such as the increasing fear of communism, exhaustion from the idea of war, and the anti-radical hysteria. In the next decades such as the 1950’s, these same socialist isolationist views were also evident, but this time the political policy was turned towards and internationalist point of view. Isolationism, however radical in concept, resulted from the circumstances in which it was derived from. Reference Doenecke JD (1982): American Isolationism, 1939-1941. Journal of Libertarian Studies, Summer/Fall 6(3):201-216.

Acid Rain and Its Effects on the Biosphere :: Geology

Acid Rain and Its Effects on the Biosphere Introduction: Acid Rain: whenever I conjure up images of acid rain I always allude to huge, boiling-red raindrops falling from mean purple clouds on a path destined for destruction. I can see them spiraling down uncontrollably in fireballs of rage to the earth; it becomes very apparent. Perhaps my imagination has gotten the better of me here, but acid rain is definitely no sweetheart. Actually, acid rain looks like any other rain. Believe it or not, it does not have flaming tales on the end of it, but it can produce some serious risks to the world as we know it. These are pH testers. Formed high in the clouds where sulfur dioxide and nitrogen oxides combine with oxygen and water, acid rain has a devastating ability to kill off aquatic systems, vegetation, animals, etc. The definition of acid rain is the deposition of acidic components in rain, fog, snow, and sleet. Regular rain has a pH that is slightly acidic at 5.6, but what makes one worry are the places like Washington, D.C., which possesses rain readings of 4.2 to 4.4 on the pH scale. Acid rain is mainly composed of Sulfuric Oxide (SO2) and Nitrous Oxide, which are common air pollutants from big industries, 70% of which are electric utility plants. If one views the amount pH levels of various areas around the nation it is easy to see that there is a problem, especially when a 4.0 pH level can drive many fish to die. Certainly acid rain has a great deal of negative effects on the geosphere, atmosphere, and hydrosphere. But maybe the most important system for us to observe as scientist is the biosphere. The biosphere with out a doubt is the most visible of the systems on our planet. The reason it is so easy to monitor is because it is all around us. We see trees and their growth, animals running around, and fields of grass with cows grazing. We are the biosphere and therefore we can and will see the changes. If there is something wrong and we don’t have a pH scale to measure, we will sense it through the living environment around us. Trees and Vegetation: One of the most serious effects of acid rain can be traced to trees and the soil they grow from.

An Analysis of Mother and I, Walking by Lorna Crozier

Known for her sensibility as a poet and as a writer, Lorna Crozier's Mother and I, Walking presents a touching story of a little girl's torment with the absence of her father but is consoled by the presence and love of her mother. Essentially, Mother and I, Walking argues the need of children to be loved by their parents and that the absence of one (in this case, the father) needs to be compensated by the devotion and greater love given by the parent who is there for the child (in this case, the mother). The sense of belongingness and security versus the isolation and the coldness experienced by the child in the story shows how Crozier views the psychological struggle of having only one parent during a child’s developmental years. Consisting of four unequal stanza of free verse poetry, Mother and I, Walking true to its title talks about a little girl traveling with her mother one cold night and reflecting on the absence of father leaving her tormented. Similar to the childhood of Crozier who had an alcoholic and absentee father, the little girl is besieged by the need and melancholy of her father’s absence seeping through her heart but is warmth by the realization that her mother is beside her walking side by side- seeing her through. The absence of a father image through the pronouncements of the little girl through the statement â€Å"father is gone again† (I, 1) and â€Å"everyone is inside† the first stanza shows how the little girl perceives the differences of having a father. With a father, the girl and her mother could have been inside their home just like â€Å"everyone is inside† (II, 3). At this early stage, the girl already knows the role that father plays in their lives: if the father is with them, they would not have been walking in the empty streets and instead, she and her mother could have been tucked inside their homes. However, the absence of the father forces them to stay in the street in the coldness of the night possibly coming from work. This pictures the longing and the melancholy of the girl- unlike other families, she is left with her mother needs to provide for her food and shelter and at the same time take care of her. The emotional emptiness of the girl is further explored in the second stanza with words like â€Å"the cold cries† (II, 6) indicating the coldness she is feeling within her heart. Apparently, the little girl is aware of the differences between having a father and not having one. Curiously, she wonders what could have changed if her father is there. However, despite the longing for a father, the little girl is very much aware of her mother's love. While she feels vulnerable by the â€Å"push(ing)† and pull(ing)† she is experiencing, the little girl realizes that she is powerless to change her fate. However, the pulling of her mother's coat and belly does not only warms her but also compensates for the lack of father's love. What is shown in the last stanza is the realization of the little girl, the warmth of her mother's belly demonstrates the ample love that her mother bestows upon her. With the security she has felt the little girl begins to see the brighter side of things: she looks at their path and she sees â€Å"tracks of one animal† (1, 17) indicating that as long as they are one and together, they can thread through more cold nights walking. The cold and in essence, the absence of the father no longer bothers the little girl. Finding comfort in the love of her mother, the little girl realizes that there is no need for her to look for other things, when all that she needs is beside her. Ultimately, what Mother and I, Walking shows is an unusual bond and the security provided by a mother's love to young girl's mind and heart. From the wordings of Crozier, we know that this memory will last and will mold the little girl on what she would become in the future. Reference Crozier, Lorna. â€Å"Mother and I, Walking.† Angels of Flesh, Angels of Silence Toronto:  Ã‚  Ã‚   McClelland and Stewart, 1988.