Isolationist Policy In The United States (1920’S And 1930’S) Essay Example for Free

Isolationist Policy In The United States (1920’S And 1930’S) Essay Isolationism pertains to the foreign policy that involves two major actions, non-intervention with regards to military actions and protection of economic activities. In the area of non-interventionism, the political leaders are observed to circumvent any coalitions with other countries as well as any participation in warfare and other forms of self-defense activities related to territories. In the area of protectionism, legal barriers are erected in order to regulate any exchanges related to trade and sharing of cultural information with individuals representing other states. The concept of isolationism is often mistaken as a non-interventionist way of thinking or philosophy and international policy associated with liberty, which entails unrestricted trading and traveling between individuals from any part of the world. It is thus best to employ the term libertarian isolationist as the policy of non-intervention or not participating with any activities or not getting associated with any political relations with a foreign country yet still retaining the capability of participating in free trade. The doctrine of non-participation of the United States through the refusal of entering into any form of alliance, agreement or commitment with a foreign country has been observed during different decades. Such isolationist policy is also coupled to the attempts of the United States to instill a sense of self-reliance based on a stable economy by dedicating efforts of the advancement of the country, in both routes of diplomacy and economics, while maintaining a condition of peace by keeping away from any associations with other countries and responsibilities. It is understood that developed countries generally engage in trade relations with other countries in order to expand its labor force as well as raise their standard of living based on the rise of the country’s economy. However, the United States is known to follow a protectionist policy which entails isolation from any form of engagement with trade relations with other countries. The leaders of the United States believe that such policy is beneficial to the United States, while economists express the opposite, that such policy is detrimental. Other critics have expressed that since the United States is recognized as the biggest consumer of the world and carries it own rich natural resources, it can identity specific conditions that should be applied to products and services that are brought into the country. This condition is the opposite of the free trade policy, which allows any country to perform any particular action that is recognized to be their expertise, and in turn benefit from the trading of their products. The adoption of the isolationist policy is the result of the conditions of a particular country, such as war, crises and uprisings that may originate from other countries. The isolationist policy adopted by the United States was mainly due to the effects of World War I, the Great Depression and the significant influx of immigrants. The decades of the 1920’s and the 1930’s were characterized by the isolationist conditions in the United States, wherein there was social seclusion from any form of engagement with countries around the world. The coined attitude, known as the Red Scare, was based on the Sacco and Vanzetti trial. In this setting, Americans gave more focus into instilling tranquility in their homes, more than providing efforts in achieving and instilling peace in other countries. It has been described that the United States adopted the isolationist policy because the country was already exhausted by global issues at that time. With this in mind, the political leaders of the United States were very anxious in staying away from issues and associated effects of war. This can be observed in the Kellogg-Briand Pact of 1928, which stated that war was outlawed as a tool for international policy. In a public address given by Warren G. Harding in the 1920’s, it was expressed that a supergovernment is the least of the United States’ dream and in turn, attention should be given to national issues instead. It was also stated that adopting the isolationist policy is not selfish, but is actually a form of sanctity. The result of the Treaty of Versailles is another example of the adoption of the isolationist policy by the United States in the 1920’s and 1930’s. In this case, the U. S. Senate did not agree to ratify the Treaty which states that the United States would engage in the League of Nations. The United States’ refusal to approve this Treaty showed the contempt of the U. S. over concepts of idealism at the international level, because the United States feels that engaging in this Treaty would eventually lead the country to war. The United States then was actively expressing the war is a contagious disease which can spread around the world at a very fast pace. With this stand, the Neutrality Acts of 1935, 1936 and 1937 were created, which prevents the re-emergence of ties between the United States and any war actions or policies (Doenecke, 1982). The many faces of isolationism are clearly shown during the 1920’s and the 1930’s. During these decades, the political and social views and American policy were turned towards isolationism, such as the increasing fear of communism, exhaustion from the idea of war, and the anti-radical hysteria. In the next decades such as the 1950’s, these same socialist isolationist views were also evident, but this time the political policy was turned towards and internationalist point of view. Isolationism, however radical in concept, resulted from the circumstances in which it was derived from. Reference Doenecke JD (1982): American Isolationism, 1939-1941. Journal of Libertarian Studies, Summer/Fall 6(3):201-216.

Acid Rain and Its Effects on the Biosphere :: Geology

Acid Rain and Its Effects on the Biosphere Introduction: Acid Rain: whenever I conjure up images of acid rain I always allude to huge, boiling-red raindrops falling from mean purple clouds on a path destined for destruction. I can see them spiraling down uncontrollably in fireballs of rage to the earth; it becomes very apparent. Perhaps my imagination has gotten the better of me here, but acid rain is definitely no sweetheart. Actually, acid rain looks like any other rain. Believe it or not, it does not have flaming tales on the end of it, but it can produce some serious risks to the world as we know it. These are pH testers. Formed high in the clouds where sulfur dioxide and nitrogen oxides combine with oxygen and water, acid rain has a devastating ability to kill off aquatic systems, vegetation, animals, etc. The definition of acid rain is the deposition of acidic components in rain, fog, snow, and sleet. Regular rain has a pH that is slightly acidic at 5.6, but what makes one worry are the places like Washington, D.C., which possesses rain readings of 4.2 to 4.4 on the pH scale. Acid rain is mainly composed of Sulfuric Oxide (SO2) and Nitrous Oxide, which are common air pollutants from big industries, 70% of which are electric utility plants. If one views the amount pH levels of various areas around the nation it is easy to see that there is a problem, especially when a 4.0 pH level can drive many fish to die. Certainly acid rain has a great deal of negative effects on the geosphere, atmosphere, and hydrosphere. But maybe the most important system for us to observe as scientist is the biosphere. The biosphere with out a doubt is the most visible of the systems on our planet. The reason it is so easy to monitor is because it is all around us. We see trees and their growth, animals running around, and fields of grass with cows grazing. We are the biosphere and therefore we can and will see the changes. If there is something wrong and we don’t have a pH scale to measure, we will sense it through the living environment around us. Trees and Vegetation: One of the most serious effects of acid rain can be traced to trees and the soil they grow from.

An Analysis of Mother and I, Walking by Lorna Crozier

Known for her sensibility as a poet and as a writer, Lorna Crozier's Mother and I, Walking presents a touching story of a little girl's torment with the absence of her father but is consoled by the presence and love of her mother. Essentially, Mother and I, Walking argues the need of children to be loved by their parents and that the absence of one (in this case, the father) needs to be compensated by the devotion and greater love given by the parent who is there for the child (in this case, the mother). The sense of belongingness and security versus the isolation and the coldness experienced by the child in the story shows how Crozier views the psychological struggle of having only one parent during a child’s developmental years. Consisting of four unequal stanza of free verse poetry, Mother and I, Walking true to its title talks about a little girl traveling with her mother one cold night and reflecting on the absence of father leaving her tormented. Similar to the childhood of Crozier who had an alcoholic and absentee father, the little girl is besieged by the need and melancholy of her father’s absence seeping through her heart but is warmth by the realization that her mother is beside her walking side by side- seeing her through. The absence of a father image through the pronouncements of the little girl through the statement â€Å"father is gone again† (I, 1) and â€Å"everyone is inside† the first stanza shows how the little girl perceives the differences of having a father. With a father, the girl and her mother could have been inside their home just like â€Å"everyone is inside† (II, 3). At this early stage, the girl already knows the role that father plays in their lives: if the father is with them, they would not have been walking in the empty streets and instead, she and her mother could have been tucked inside their homes. However, the absence of the father forces them to stay in the street in the coldness of the night possibly coming from work. This pictures the longing and the melancholy of the girl- unlike other families, she is left with her mother needs to provide for her food and shelter and at the same time take care of her. The emotional emptiness of the girl is further explored in the second stanza with words like â€Å"the cold cries† (II, 6) indicating the coldness she is feeling within her heart. Apparently, the little girl is aware of the differences between having a father and not having one. Curiously, she wonders what could have changed if her father is there. However, despite the longing for a father, the little girl is very much aware of her mother's love. While she feels vulnerable by the â€Å"push(ing)† and pull(ing)† she is experiencing, the little girl realizes that she is powerless to change her fate. However, the pulling of her mother's coat and belly does not only warms her but also compensates for the lack of father's love. What is shown in the last stanza is the realization of the little girl, the warmth of her mother's belly demonstrates the ample love that her mother bestows upon her. With the security she has felt the little girl begins to see the brighter side of things: she looks at their path and she sees â€Å"tracks of one animal† (1, 17) indicating that as long as they are one and together, they can thread through more cold nights walking. The cold and in essence, the absence of the father no longer bothers the little girl. Finding comfort in the love of her mother, the little girl realizes that there is no need for her to look for other things, when all that she needs is beside her. Ultimately, what Mother and I, Walking shows is an unusual bond and the security provided by a mother's love to young girl's mind and heart. From the wordings of Crozier, we know that this memory will last and will mold the little girl on what she would become in the future. Reference Crozier, Lorna. â€Å"Mother and I, Walking.† Angels of Flesh, Angels of Silence Toronto:  Ã‚  Ã‚   McClelland and Stewart, 1988.               

Use of Nature in Poetry Essay example - 1728 Words

Poetry Poets use many ways when they want to communicate something using poems. Poems are used as a means of passing ideas, information and expression of feelings. This has made the poets to use the natural things and images that people can relate with so that they can make these poems understandable. The most common forms of writing that are used by the poets are the figurative language for example imagery and metaphors. In addition, the poets use the natural landscape in their attempt to explore the philosophical questions. Therefore, this essay will explore the forms that have been used by the poets in writing poems using the natural landscape. The essay will be based on poems such as ‘Stopping by Woods on a Snowy Evening’ by†¦show more content†¦Shelley in his poem ‘Ode to the West Wind’ has used similes in his poem. He states that, â€Å"the leaves dead are driven like ghosts from an enchanter fleeing.† He also states that, â€Å"the wi nged seeds where they lie cold and low each like a corpse within its grave.† As observed from these examples, the poets will use these techniques to assist in easier interpretation of the poem. The poets also use metaphors when writing poems. Metaphors refer to the use of certain words to mean otherwise in the context of the poem. However, metaphors are sometimes hidden in the poem such that they require the reader to figure out their existence in the poem. This will be easy when the poet employs the physical environment that is well understood by the reader. In addition, metaphors will strengthen the ideas that the poet wants to pass across. Metaphors will therefore make it easier for the readers to interpret and understand the meaning that the poet intended to communicate. Shelley has used a metaphor in his poem where he states ‘†¦Pestilence-stricken multitudes’. He states this to indicate to the reader that he is not just addressing a pile of leaves. There fore, this helps to understand the deeper meaning of the poem. He also states about the ‘wintry bed’, which is meant to show his mood in the poem. Poets also use the landscape in writing poems because of the inspiration that they get from such places. This could be based on some memory or the history of the place andShow MoreRelated Robert Frosts Use of Nature in Poetry Essay2053 Words   |  9 PagesRobert Frosts Use of Nature in Poetry Robert Frost, an American poet of the late 19th century, used nature in many of his writings. Frost was very observant of nature, he often used it to represent the emotion of his characters in his poetry. I will use West-Running Brook and Once by the Pacific to demonstrate Frosts use of nature in his writings. Robert Frost was born March 26, 1874 in San Francisco (American Writers 150). In 1885, the dying request of his father took FrostRead MoreAngelina Weld Grimkes Poetry and Use of Nature Essay1047 Words   |  5 PagesGrimkà ©Ã¢â‚¬â„¢s poetry contain images or references to nature. It is only reasonable that there is some use that it serves in her poems. Her focus on themes of nature allows Grimkà © to do a number of things, among which include: displaying her prowess as a writer and poet in the way that she aptly and vividly describes nature; portraying a number of topics concerning the racial issues of her time; and representing the sadness and troubles she dealt with throughout her life. First, Grimkà © uses nature as a wayRead MoreThe Elements Of Poetry For Romantics984 Words   |  4 Pageswere quite a few reasons behind the societal purpose of poetry for Romantics. One of the biggest reasons was that they wanted society to pick up on romanticism through the art of poetry. The purpose of art is to teach us something anyway, like public life for example. 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The Romantic Era spanned roughly between 1798 and 1832 and its poetry places an emphasis on the imagination, nature and feeling. The Romantic period was associated with imagination as people looked with fresh curiosity into the workings of their own minds, generating ideas that laid a foundation for modern psychology. Romanticism emerged out of the rational thought of the Enlightenment Era into a redemptive and inspiring period

Code of Ethics for United States Government Service

In general, rules of ethical conduct for persons serving the U.S. federal government are divided into two categories: elected members of Congress, and government employees. Note that in the context of ethical conduct, â€Å"employees† includes persons hired or appointed to work for the Legislative Branch or on the staffs of individual Senators or Representatives, as well as those executive branch employees appointed by the President of the United States. Active duty members of the U.S. military are covered by the codes of conduct for their specific branch of the military. Members of Congress The ethical conduct of the elected members of Congress is prescribed by either the House Ethics Manual or the Senate Ethics Manual, as created and revised by the House and Senate committees on ethics. Executive Branch Employees For the first 200 years of the U.S. government, each agency maintained its own code of ethical conduct. But in 1989, the Presidents Commission on Federal Ethics Law Reform recommended that individual agency standards of conduct be replaced with a single regulation applicable to all employees of the executive branch. In response, President George H.W. Bush signed Executive Order 12674 on April 12, 1989, setting out the following fourteen basic principles of ethical conduct for executive branch personnel: Public service is a public trust, requiring employees to place loyalty to the Constitution, the laws and ethical principles above private gain.Employees shall not hold financial interests that conflict with the conscientious performance of duty.Employees shall not engage in financial transactions using nonpublic Government information or allow the improper use of such information to further any private interest.An employee shall not, except as permitted ... solicit or accept any gift or other items of monetary value from any person or entity seeking official action from, doing business with, or conducting activities regulated by the employees agency, or whose interests may be substantially affected by the performance or nonperformance of the employees duties.Employees shall put forth honest effort in the performance of their duties.Employees shall not knowingly make unauthorized commitments or promises of any kind purporting to bind the Government.Employees shall not use public offic e for private gain.Employees shall act impartially and not give preferential treatment to any private organization or individual.Employees shall protect and conserve Federal property and shall not use it for other than authorized activities.Employees shall not engage in outside employment or activities, including seeking or negotiating for employment, that conflict with official Government duties and responsibilities.Employees shall disclose waste, fraud, abuse, and corruption to appropriate authorities.Employees shall satisfy in good faith their obligations as citizens, including all just financial obligations, especially those—such as Federal, State, or local taxes—that are imposed by law.Employees shall adhere to all laws and regulations that provide equal opportunity for all Americans regardless of race, color, religion, sex, national origin, age, or handicap.Employees shall endeavor to avoid any actions creating the appearance that they are violating the law or th e ethical standards set forth in this part. Whether particular circumstances create an appearance that the law or these standards have been violated shall be determined from the perspective of a reasonable person with knowledge of the relevant facts. The federal regulation enforcing these 14 rules of conduct (as amended) is now codified and fully explained in the Code of Federal Regulations at 5 C.F.R. Part 2635. Over the years since 1989, some agencies have created supplemental regulations that modify or supplement the 14 rules of conduct to better apply to the specific duties and responsibilities of their employees. Established by the Ethics in Government Act of 1978, the U.S. Office of Government Ethics provides overall leadership and oversight of the executive branch ethics program designed to prevent and resolve conflicts of interest. The Overarching Rules of Ethical Conduct In addition to the above 14 rules of conduct for executive branch employees, Congress, on June 27, 1980, unanimously passed a law establishing the followinggeneral Code of Ethics for Government Service. Signed by President Jimmy Carter on July 3, 1980, Public Law 96-303 requires that, â€Å"Any person in Government service should:† Put loyalty to the highest moral principles and to country above loyalty to persons, party, or Government department.Uphold the Constitution, laws, and regulations of the United States and of all governments therein and never be a party to their evasion.Give a full days labor for a full days pay; giving earnest effort and best thought to the performance of duties.Seek to find and employ more efficient and economical ways of getting tasks accomplished.Never discriminate unfairly by the dispensing of special favors or privileges to anyone, whether for remuneration or not; and never accept, for himself or herself or for family members, favors or benefits under circumstances which might be construed by reasonable persons as influencing the performance of governmental duties.Make no private promises of any kind binding upon the duties of the office, since a Government employee has no private word which can be binding on public duty.Engage in no business with the Government, either directl y or indirectly, which is inconsistent with the conscientious performance of governmental duties.Never use any information gained confidentially in the performance of governmental duties as a means of making private profit.Expose corruption wherever discovered.Uphold these principles, ever conscious that public office is a public trust. Is There a Presidential Code of Ethics? While the elected members of Congress have chosen to adopt their own code of ethics, the President of the United States, as an elected rather than hired or appointed representatives of the people, is not subject to any specific statute or rule governing his or her ethical conduct. While they are subject to a civil suit and criminal prosecution for violations of common laws, presidents are generally immune from punishment for conduct related to their official acts. In other words, presidents are generally free to lie or misrepresent facts, as long as they do not intentionally defame any specific person or persons in doing so. In fact, the only practical remedies to unethical conduct on the part of the president are the constant vigilance of a well-informed public, congressional oversight, and ultimately the threat of impeachment for â€Å"high crimes and misdemeanors.†

Goophered Grapes Pre Ready 1 Essay example - 2710 Words

James Campbell Dr. West Afro Am Lit 7/19/12 Goophered Grapes In the 10 years between the publication of The Goophered Grapevine, Chesnutts first conjure tale, and the composition of The Dumb Witness, the development of segregation culture had even more firmly cemented the popular notions of black and white identifies in the United States. (Robison 61) Charles Chesnutt is credited as a pro-black writer for first being an African-American writer and then presenting the African-American experience for the further humanizing of blacks in the United States. Much of Chesnutt’s work was drawn from his own experience as a fair-skinned black person as revealed by Mary Zeigler in her article, History And Background Of The Charles W. Chesnutt†¦show more content†¦Also, there are many black writers that wrote very empowering pieces that did succeed at presenting and demonstrating the black experience like Toni Morrison, Zora Hurston and Langston Hughes. But for those that do subscribe to the idea that being able to speak standard American English makes a person ‘better’, like many Americans, black and white did at that time and still do, by showing the contrast of Chesnutts extremely harsh dialect of Julius, which â€Å"indulges a scholarly predilection for the obscure or exotic†, to that of the narrator fu rther enforces and encourages that negative social construct (Bodie). Speaking of Americans that might have subscribed to this idea, let’s take a moment to consider who would be reading this text. â€Å"The Atlantic Monthly† is a Bostonian publication that centered on politics, literature, science and the arts. While these topics are not reserved for our society’s elite so much these days, it was much more so back then and the creators of the magazine definitely thought of themselves as part of our nation’s cultural elite. Even to this day, at least some of the staff at â€Å"The Atlantic† feel this way. Managing editor, Cullen Murphy gave a presentation and presented its founders like this; At a moment in our history when New England was Americas literary Olympus, the men gathered that afternoon could be said to occupy the summit. They included Ralph Waldo Emerson, Henry Wadsworth Longfellow,

5C Analysis of Singapore Airlines-Free-Samples for Students

Question: Write a report on Marketing Strategies of Singapore Airlines. Answer: Introduction Singapore Airlines is one of the popular and renowned airlines companies of the world which was founded in the year 1947 after the joint venture of the governments of Singapore and Malaysia. Singapore Airlines is regarded as a respected airlines company of the world because of its safe journey, excellent service and innovative technologies. The network of the company has reached to more than 60 destinations in more than 30 countries. Singapore Airlines with its subsidiaries have the most modern type of fleet all over the world. Singapore Airlines is considered to be the flag-carrier of the country. It operates with the help of many subsidiaries and has an alliance with Star Alliance. 5C Analysis of Singapore Airlines The 5C framework is an important tool for making a situation analysis by any organization (Sauria et al. 2015). It is the scanning of the environment on five significant areas for taking valuable marketing decisions. The 5Cs are company, collaborators, customers, competitors and the context. Company Singapore Airlines has created an excellent brand image in the airlines industry all over the world. The company has an excellent work culture and the employees are well-mannered and well-mannered. The company has a mission of providing highest quality air transportation service and to maximize the returns to its shareholders as well as employees. Since its inception, the company is creating value for its customers and enhancing brand loyalty. The values include safety, pursuit of excellence, integrity, concern for the staff and the customer and teamwork (Skyjourneys 2015). Collaborators Singapore Airlines first got into collaboration with Tourism Malaysia in 2016 (Singapore Airlines 2017). This has been their first marketing collaboration memorandum. It was signed at Berlin. Customers The customers of Singapore Airlines have various segments from business professionals to students. The young people are the prospective customers of Singapore Airlines. The customers are satisfied with the service that they are getting from the airlines and it is able to create that value. The customers of Singapore Airlines are from different parts of the world. Competitors The airlines industry is very competitive and the competitors of Singapore Airlines are FireFly, JetStar, Tiger, AirAsia and Cebu Pacific in the domestic. The national competitors are Qatar Airways, Emirates and many others. There are many daily flights which are available in Singapore apart from the Singapore Airlines. Context Context defines the macro-environmental analysis of a firm or an organization. The tool used for this analysis is the PEST analysis. Political The national political framework of a country has enormous impacts on the operational activities of the airlines industry. All the countries are having a national carrier and it represents the nation itself. They get the support of the government and most of them are government-owned. Singapore Airlines also get the support of the Singapore government. Economic The airlines operate beyond the national economic boundaries and are subjected to the international economy as well. One of the major economic threats to the Singapore Airlines is the rise of the fuel costs. Unrest in the Middle East has also affected the service of Singapore Airlines as it affecting the oil prices. Social Social trends in a country also have impacts on the airlines industry of a country. On the other hand, consumers are shifting their preferences from premium airlines to low cost travels and this resulted in the increase in number of low cost carriers (Lawton 2017). Though Singapore Airlines has a premium strategy, it is trying to enter the low cost travel format. Technological Airlines industry is the one where the competition is intense (Dai, Liu and Serfes 2014). Technology plays a vital role here. Technological developments are having enormous impacts on the business of the Singapore Airlines. The features of the airline are technologically advanced that attract the customers (Taneja 2017). It has adopted certain innovations like reclining seats, seatback entertainment systems and headsets. STP Analysis The STP analysis takes into account the segmentation, targeting and positioning strategies of the Singapore Airlines. STP analysis helps a company to identify the target market and the customers from the whole population based on their need (Kotler et al. 2015). Segmentation The business and the first class market segmentation strategies of Singapore Airlines include demographic, geographic, psychographic and behavioral factors. Demographic The demographic factors include the customers of age group from 38 to 55 and they are usually having high income. They can be married, college graduate, adult and usually male. The customers are basically from different segments of the society like upper-middle class to upper class. Geographic They reside on different parts of the world as Singapore Airlines is connecting people from different countries. It has a stable democratic environment. The payment method is mainly through online but has the option of paying through the travel agents. The currency followed is the US or Singaporean dollar. Psychographic The price sensitivity is very minimal for Singapore Airlines. The customers are loyal to the brands who have established relationships with it. The company has targeted the customers who give importance to comfort and reliability while travelling. The customers are conservative and have political preferences. These customers have preferences for services based on quality more than that of price (Schmitt and Gollnick 2016). They are not heavily influenced by the market trends. These customers have the chances of getting influenced by their peers. Behavioral Singapore Airlines has made a segmentation based on behavioral factors also (Xie, Poon and Zhang 2017). These customers prefer to book the tickets online but also prefer accessible websites and other booking systems. They have a history of loyal purchase and they give value to the accumulation of reward points and getting some facilities. They are not generally impulsive in nature. Target market Singapore Airlines authorities have decided to target different segments of the society from middle class to the corporate. The passengers of the economy class pay 8.5% of the first class fare whereas the business class fare is 60.7% of the first class. The airline is mostly used by the passengers for the business purposes as the fare is little more than the other airlines. It has also targeted the students who take their service in the vacations. First and business class are providing them more return. Positioning The positioning strategy of Singapore Airlines is such that consumers feel that the prices of the tickets are higher than some of the airlines and lower than some other but the quality of service is also very high. The company needs to target the people of the society having low income so that their reach is enhanced and revenue is increased. Action Plan The action plan of Singapore Airlines is taking into consideration the analysis of the marketing mix elements that is comprised of 7 Ps of marketing (Armstrong et al. 2014). They are product, price, place, promotion, people, process and physical environment. Product Singapore Airlines has been an all time choice for many passengers globally. It has occupied the tenth position with respect to carrying the international passengers. The company has a large number of flights connecting different parts of the world. Till the end of January, 2017, Singapore Airlines is having a fleet of around 111 aircraft that includes Boeing 777, Airbus A350, Airbus A330 and Airbus A380. The Airlines Company is offering a wide range of products and services (Bhasin 2017). The products included on-ground and in-flight products. Singapore Airlines initially had the business and economy class but later introduced the first class after their main competitor British Airways has introduced it and able to draw most of the passengers towards them. Singapore Airlines Suites are available on the Airbus A380 to A800. Each of them has a separate compartment, mounted LCD TV on the front wall, seats are of leathers, provision for separate beds and privacy blinds. The features of the economy class include slimmer seats, adjustable headrest, in-flight entertainment facilities and increased legroom. Business class includes features like stowage options beside seats and they are turned into beds. First class is also having comfortable seats with bed options. Premium economy class is providing an additional service namely Book-the Cook. Price The pricing strategy of Singapore Airlines is such that it is able to attract lot of customers and able to generate fair amount of revenue. In 2010, the rank of Singapore Airlines was second with respect to market capitalization and the net income in 2017 is $262 million (Gurufocus 2017). It has targeted the different sections of people from the society, middle class, the corporate and the upper-middle class. These customers are ready to shed extra bucks for the facilities that the airlines company is providing. It has adopted the premium pricing policy for the customers as it has a high degree of customer loyalty. Based on the price, it is regarded as a premium brand in the airlines industry offering many features (Bhasin 2017). Place The Headquarter of Singapore Airlines is located at Airline House in Changi, which is in Singapore itself. The company is presently operating from the Singapore Changi Airport. It has become a major airline in the Europe, Pacific region and North America and still extended its presence in various cities that is nearly ninety cities of around forty countries including United Kingdom, Australia, Bangkok, Dubai and United States (Bhasin 2017). The distribution network of Singapore Airlines is very widespread that has helped the company in creating awareness among the consumers. It takes into account the services of the affiliated portals, companies, travel agents, own websites and tour operators for the booking of tickets and other related services. The company was having a trained workforce which was equal to around 25,000 by the end of 2016. This workforce has helped the company in making the operations more efficient. Promotion Singapore Airlines has utilized the integrated marketing communication strategies very well. It has utilized the social media as a good platform for the promotional activities like blogs, YouTube, Facebook and Twitter (Bhasin 2017). Traditional methods like newspaper and television ads have also helped it to reach to the customers. Recently, it has launched the Frequent Flyer program in order to reward the loyal passengers. People The people of Singapore Airlines include the employees of the company including the pilots, crew members, the air hostesses and the ground staff members (Karlins et al. 2017). The company has made a good and effective workforce by providing proper training and the crew members as well as the ground staff are very efficient in their work. This has helped the company in its operational activities. Process The processes of Singapore Airlines are very fast and the employees are very swift in their daily operations. They are delivering high quality services and perform regular check up of the systems so that no failures can take place. The services are prompt and stable. Physical Environment The overall physical environment of the airlines and the company are very good. It attracts the passengers to take the service. The airlines are neat and clean and the crew members are well dressed. They are very friendly with the passengers. Market Position Adjustment Singapore Airlines was at the third position after Emirates and Qatar Airways in the list of top 10 airlines companies in the world in 2016 (Skytrax 2017). It initially had the business and economy class but later introduced the first class after British Airways. It has not yet become the leader in the airlines industry. It is working in the niche market as well as in the mass market segment. It is slowly moving into the low priced airlines. The company can be recommended to invest more in the low priced aircrafts so that more people can enjoy their travel with Singapore Airlines. Competitive Advantages Singapore Airlines is having competitive advantages in various ways like it is providing values to the customers at a price which is cheaper (Boyd 2016). The flight service has been exceptional and the growth has been remarkable. The training system of the company is very unique and innovative than the other companies. It is offering all types of facilities to the customers for all its segments. It is trying to become the leader in the airlines industry within the next few years through its efficient service. The key success factors of Singapore Airlines are customer service and satisfaction, strong brand recognition, strong stakeholder management, capable workforce and good relationship with the customers (Merkert, Van de Voorde and Wit 2017). The company is well ahead than its competitors in terms of customer service. It gives rigorous trainings to its employees and upholds the companys image. There is also on job training which is better than any other airlines company. The company has built a high reputation through their Singapore girl icon in the uniform, the kebaya. They are very friendly to the passengers and the service is almost same as that of its competitors. The stakeholder management of Singapore Airlines is very strong compared to its competitors. The workforce is an important part of the success of the company. It has a stringent recruitment process, particularly for the cabin crew and the pilots in comparison to its competitors Qatar Airways or British Airways. The above chart shows the value curve of Singapore Airlines based on the key success factors Conclusion The report deals with the marketing strategies of Singapore Airlines. It has been inferred from the report that Singapore Airlines is one of the top ten airlines companies in the world, creating values for the customers in various ways. The marketing strategies of Singapore Airlines have been discussed using STP and 5C framework analysis. The competitors and competitive advantages of the company have been taken into account. The macro-environmental analysis gave us an indication about the airlines industry in the country. References Armstrong, G., Adam, S., Denize, S. and Kotler, P., 2014. Principles of marketing. Pearson Australia. Bhasin, H., 2017. Marketing Mix Of Singapore Airlines Singapore Airlines Marketing Mix [online] Available at: https://www.marketing91.com/marketing-mix-singapore-airlines/ [Accessed 16 June 2017] Boyd, E., 2016. 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